Friday, May 6, 2011

Navigating The Blogosphere...

When you consider all the different kinds of blogs available, there really is something for everyone.  Whatever subject you are interested in, and whether you are looking for opinions on specific products or information ranging from abductor muscles to Zulu history, there is a blog for you.

A person or company will usually create a blog for one of three reasons, which will usually be:

1.         To promote certain products or companies.
2.         In order to discuss and promote certain ideologies.
3.         So that they can discuss their personal lives and what they have been doing.

During the course of this article, we will look at what these kinds of blogs do, and what they are looking to achieve.

Promotional Or Marketing Blogs

These kinds of blogs are among the most common that you will see these days, as their number has increased dramatically once people were able to see that there is significant money that can be made from the promotion and marketing of goods and services, and that using blogs to deliver this information to a potentially large audience is a very good way of marketing.

The way to identify this type of blog is that they will often have links or banner adverts in the content or at the end of the post which will connect through to the website or the marketing site of the specific product or service which is being promoted.

Blogs Discussing And Promoting Ideas, Philosophies Or Politics

Another of the common kinds of blogs are those which have a certain idea, philosophy or political belief running as the common thread which will link each of the individual posts in the blog.

These can either be the overriding subject of each post, or can just be the philosophy that underpins each of the subjects that is discussed in the posts on the blog.

Depending on the source from where the posts are coming, they can often be successfully used in order to promote the discussion and advancement of philosophies and political ideas. And if they are blogs actually written by politicians, then they can frequently be great tools for interacting with the public, and allowing them to have their say.

However, because these kinds of blogs can be used to promote any sorts of ideas, philosophies or political aims, they have been known to be subverted in order to promote the discussion and advancement of groups which would be considered by most people to be extremist.

Personal Blogs

These kinds of blogs presents the real the essence of what blogs were originally intended to be.  After all, the word blog stems from the combination of the words 'web log', which was used by the original bloggers to discuss what they had been doing, both at work and in their personal lives.

There are hundreds of thousands, if not millions, of people who use their personal blogs for keeping in touch with their friends and family, and for interacting when the telephone or email is just not sufficient.

Conclusion

Throughout our modern internet, there are so many kinds of blogs that have been started and have been used for a variety of different reasons.  If you are looking to venture into the world of modern blogging, or the 'blogosphere' as it is known, then knowing what you're looking at can be a big help, and hopefully this article will give you a helping hand in identifying the type of blog you're looking at.

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